sharing the past // shaping the future
SZAKIRODALOM
Reklámtörténeti írásainkhoz próbálunk minél több forrást felhasználni. Listánk azonban folyamatosan bűvül.
http://advertisinghall.org/members/member_bio.php?memid=788
Bendinger, Bruce (szerk.): The Book of Gossage, The Copy Workshop, Chicago, 2006
Cracknell, Andrew: The Real MadMen, Quercus, London, 2011
Crichton, John (interview by): A conversation about advertising with David Ogilvy (1977)
Jeffrey L. Cruikshank & Arthur W. Schultz: The Man Who Sold America – The Amazing (but True!) Story of Albert Lasker and the Creation of the Advertising Century, Harvard Business Review Press, 2010
Fox, Stephen: The Mirror Makers – A history of American advertising and it’s creators, William Morrow & Co., New York, 1984
Frank, Thomas: The Conquest of Cool – Business Culture, Counterculture, and the Rise of Hip Consumerism, The University of Chicago Press, Chicago and London, 1997
Harrison, Steve: Changing the world is the only fit work for a grown man, Adworld Press, London, 2012
Haygood, Daniel Marshall: David Ogilvy versus Rosser Reeves and their “Competing” Advertising Philosophies: The Real Story
online forrás:
http://learn.quinnipiac.edu/charm/CHARM%20proceedings/CHARM%20article%20archive%20pdf%20format/Volume%2013%202007/124_133_haygo od.pdf
Imseng, Dominik: Think Small – The story of the world’s greatest ad, Full Stop Press, 2011
Lois, George: Damn Good Advice, Phaidon Press Limited, London, 2012
Mayer, Martin: Madison Avenue USA, Pocket Books Inc., New York, 1959
McDonough, John (and the Museum of Broadcast Communications) & Egolf, Karen (Advertising Age): The
Advertising Age Encyclopedia of Advertising, Fitzroy Dearborn (Taylor and Francis Group), New York/London, 2003
Ogilvy, David: Egy reklámszakember vallomásai, Park Könyvkiadó, Budapest, 1995, 2008
Ogilvy, David: Ogilvy a reklámról, Park Könyvkiadó, Budapest, 1990
Ogilvy, David: The View from Touffou, dokumentumfilm
Ohmer, Susan: George Gallup in Hollywood, Columbia University Press, 2006, New York
Reeves, Rosser: Reality in Advertising, Alfred A. Knopf, New York, 1961 (első kiadás); Widener Classics, 2015 (változatlan utánnyomás)
Robinson, Jeffrey: The Manipulators – A conspiracy to make us buy, Simon & Schuster, London, 1998
Roman, Kenneth: The King of Madison Avenue – David Ogilvy and the Making of Modern Advertising, St. Martin’s
Press, New York, 2009
Spaude, Lance: Death of an Organizational Man – An Advertiser’s Resistance to the FTC and the Creative Revolutions in Advertising in the 1960s
online forrás:
http://www.uwosh.edu/grants/students/showcase/oshkosh- scholar/volumes/2012-volume-vii/submissions/osvol7- 33FinalWeb.pdf/view
Tungate, Mark: Adland – A global history of advertising, Kogan Page Limited, London, 2007
Twitchell, James B.: Twenty ads that shook the world, Three Rivers Press, New York, 2000
Willens, Doris: Nobody’s Perfect. Bill Bernbach and the Golden Age of Advertising, CreateSpace, 2009
Jeffrey L. Cruikshank & Arthur W. Schultz: The Man Who Sold America – The Amazing (but True!) Story of Albert
Lasker and the Creation of the Advertising Century, Harvard Business Review Press, 2010
Fox, Stephen: The Mirror Makers – A history of American advertising and it’s creators, William Morrow & Co., New York, 1984
Tungate, Mark: Adland – A global history of advertising, Kogan Page Limited, London, 2007
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